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If you work in SEO, you’re aware robots.txt is the file to tell crawlers what to ignore. However, what if there was a new sheriff in town — not blocking crawlers, but helping AI get to the most valuable content on your site?
Enter LLMS.txt. This isn’t just a name — LLMS.txt is a strategic asset for the era of AI and search.

If you are curious about what is happening in India’s digital marketing environment, we can shorten that for you now. AI-driven SEO isn’t a trend; it’s the future. From how users search, to how Google serves results, AI has impacted every inch of the SEO world.

Search is evolving. Gone are the days of keyword and backlink. Today, it is a war between old algorithms and AI. In 2025, two players rule the new SEO era: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
Both are transforming how users find information—and how businesses show up online. So, which one should you focus on? Or better yet, can they work together?

In this blog, we will discuss what exactly Google AI Overview is, why it is important in 2025, and how best strategies employed by the best SEO company in India are changing in this AI-filled world.

As the digital environment continues to evolve, businesses must adapt and implement strategies to stay ahead of the curve in keeping themselves visible. Currently, one of the most important trends in the SEO industry is Generative Engine Optimization (GEO). At, Glowing Digital, we believe that the future of SEO no longer relies on keywords and backlinks but will all be about optimizing for AI, generative search engines.

Search engines have come a long way from merely matching keywords. Today, Google’s algorithms are powered by artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) models that understand meaning rather than just text.

Google’s algorithm updates between 2019 and 2025 have emphasized content quality, user experience, and ethical SEO practices. To stay ahead, businesses must align their SEO strategies with Google’s evolving standards. By prioritizing E-E-A-T, optimizing for user intent, and refining technical SEO, SEO agencies in India and worldwide can secure sustainable rankings. Staying proactive and adaptable is key to long-term SEO success in an ever-changing digital landscape.

March 2025 Google Core Update has introduced significant changes to Google’s search algorithm, and affects websites globally. Whether you are a SEO specialist, a business champions, or run an SEO agency in India, are important for understanding these updates, maintaining and improving search ranking. This blog will be engrossed by major changes, their implications and strategies that fit this update.

This blog will examine the key factors that affect Google rankings, detailing their significance and the ways in which they impact search outcomes.

Learn how to build an effective B2B SEO campaign with proven strategies and best practices for organic traffic growth. Unlock success in B2B marketing.